BIRMINGHAM RESTAURANT WEEK 2023
REGISTRATION FOR RESTAURANTS, CAFES, BARS & FOOD TRUCKS
The Summer Edition of Birmingham Restaurant Week (BRW) 2023 returns Thursday, July 20 – Saturday, July 29, 2023!
FOR THE LOVE OF LOCAL
Birmingham’s culinary and beverage scene defines our culture and unites our community around the table. Participation during the 10 days of this premier dining-out event is welcomed from locally owned1 restaurants, cafes, bars and food trucks throughout the greater metro Birmingham area in Jefferson and Shelby Counties.
WE BRING TO THE TABLE
BRW supports your establishment by conducting a comprehensive promotional and multi-platform media campaign with a proven 14-year track record.
BRW will be promoted in local and regional media through traditional PR and advertising efforts on TV, radio, in print and online, as well as via extensive social media marketing campaigns, both organic and paid. We will also provide marketing materials including bill inserts, yard signs and more for you to use to help promote your participation in BRW to your guests.
The benefits of BRW for your business:
- Increase Sales Volume
- Gain New Customers
- Increase Audience
- Showcase Creativity
- Gain Media Exposure
- Opportunities to participate in TV & radio segments
- Connect to Valued Industry Vendors & Sponsors
- Support Community
- One-on-One Menu Support
- +/-25K BRW Web Viewers
During the BRW 2022 – Summer Edition, an estimated 108,000 meals were served, generating more than $2.1 million in total gross revenue for participating restaurants.
WHAT YOU SERVE
Participants offer creative multi-item or multi-course prix-fixe breakfast, lunch and/or dinner menu options ranging from $5 to $50 priced in $5 increments that create a value to customers.
We invite you to create a specialty offering, introduce a new item or bring back a favorite. Additionally, you can add family-style meal options, cocktails, wine and beer specials to your BRW menu. You have the flexibility to build unique menu options to help create a successful Restaurant Week for your business.
Participants agree to use and display all provided marketing collateral and to share online marketing messaging as provided by our team.
Each year, BRW gives back to the community. Over the past 13 years, BRW has donated over $100,000 to local nonprofits and food-based charities such as the Community Food Bank of Central Alabama, Manna Ministries, Firehouse Ministries, Vulcan Park & Museum, Birmingham Civil Rights Museum, Alabama Theatre and Birmingham Museum of Art.
Tuesday, July 18 – Birmingham’s favorite is a ticketed tasting event featuring small bites and sips from participating BRW restaurants and beverage vendors. Inclusion in the Preview Party is limited to 12 participants.2 You must provide food and service for up to 250 attendees during this three hour event. In return, your BRW 2023 – Summer Edition registration fee is waived!
FOOD TRUCK POP-UP PARK
July 20-22– With the success of our Food Truck Pop-Up Park during BRW 2023 Winter, we are excited to bring it back for the Summer Edition! Approximately 10–15 food trucks will have the opportunity to serve from our food truck pop-up park Thursday, July 20 through Sunday, July 22. The pop-up park will have electrical hook ups, water, lighting, security, music/entertainment, alcoholic drinks and a commons area with patron seating and portaloos. By having multiple food trucks at one location with amenities, this creates a stronger draw for customers. This space is located convenient to the business and residential districts of Southside/Highlands, Lakeview, Forest Park and Avondale. Participating food trucks must agree to be present for 6 meals, lunch and dinner over the course of this special event. Be sure to note if you want to participate at this pop-up event. Space is limited.
Additionally, participating food trucks are included in our comprehensive 10-day marketing campaign. Be sure to send BRW organizers your food truck schedule prior to BRW, so we can post it on your profile listed on our Eat/Drink tab.
- $200 fee for food and beverage establishments participating with breakfast, lunch and/or dinner options during BRW Summer Edition
- Agree to participate in Summer Preview Party2 and we’ll waive the $200 fee.
Participants must provide food for up to 250 attendees. Participation in BRW 2023 – Summer Edition Preview Party is limited to 12 establishments selected at the discretion of the organizers based on variety of food to be served.
- Sign up now for Summer (July 20-29) and Winter (Dates TBD) and pay $300 (a 25% savings!)
- No nationally owned chains or franchises.
- Participation in BRW 2023 – Summer Edition Preview Party is limited to 12 establishments at the discretion of the organizers.