BIRMINGHAM RESTAURANT WEEK 2024
REGISTRATION FOR RESTAURANTS, CAFES, BARS & FOOD TRUCKS

Birmingham Restaurant Week (BRW) 2024 returns Thursday, Aug. 8 – Saturday, Aug. 17, 2024!


FOR THE LOVE OF LOCAL

Birmingham’s culinary and beverage scene defines our culture and unites our community around the table. Participation during the 10 days of this premier dining-out event is welcomed from locally owned1 restaurants, cafes, bars and food trucks throughout the greater metro Birmingham area in Jefferson and Shelby Counties.


WE BRING TO THE TABLE

BRW supports your establishment by conducting a comprehensive promotional and multi-platform media campaign with a proven 15-year track record. 

BRW will be promoted in local and regional media through traditional PR and advertising efforts on TV, radio, in print and online, as well as via extensive social media marketing campaigns, both organic and paid. We will also provide marketing materials including bill inserts, yard signs and more for you to use to help promote your participation in BRW to your guests.


The benefits of BRW for your business:

  • Increase Sales Volume
  • Gain New Customers
  • Increase Audience 
  • Showcase Creativity
  • Gain Media Exposure
  • Opportunities to participate in TV & radio segments
  • Connect to Valued Industry Vendors & Sponsors
  • Support Community
  • One-on-One Menu Support
  • +/-25K BRW Web Viewers

WHAT YOU SERVE

Participants offer creative multi-item or multi-course prix-fixe breakfast, lunch and/or dinner menu options ranging from $5 to $50 priced in $5 increments that create a value to customers. 

We invite you to create a specialty offering, introduce a new item or bring back a favorite. Additionally, you can add family-style meal options, cocktails, wine and beer specials to your BRW menu. You have the flexibility to build unique menu options to help create a successful Restaurant Week for your business.

Participants agree to use and display all provided marketing collateral and to share online marketing messaging as provided by our team.


CHARITABLE SUPPORT

Each year, BRW gives back to the community. Over the past 15 years, BRW has donated over $100,000 to food-based charities and/or local nonprofits such as The Community Kitchens of Birmingham, Community Food Bank of Central Alabama, Manna Ministries, Firehouse Ministries, Vulcan Park & Museum, Birmingham Civil Rights Museum, Alabama Theatre and Birmingham Museum of Art.


PREVIEW PARTY

Tuesday, Aug. 6 – Birmingham’s favorite is a ticketed tasting event featuring small bites and sips from participating BRW restaurants and beverage vendors. Inclusion in the Preview Party is limited to 15 participants. You must provide food bites and service for up to 400 attendees during this three-hour event. In return, your BRW fee will be waived. 


FOOD TRUCK POP-UP PARK

Friday, Aug. 9 & Saturday, Aug. 10 – 11 a.m. to 8 p.m. | Friday, Aug. 16 & Saturday, Aug. 17  – 11 a.m. to 8 p.m.

Approximately 10–15 food trucks will have the opportunity to serve from our food truck pop-up park. The pop-up park will have electrical hook ups, water, lighting, security, music/entertainment, alcoholic drinks and a commons area with patron seating and portaloos. By having multiple food trucks at one location with amenities, this creates a stronger draw for customers. This space is located at City Walk. Participating food trucks must agree to be present for 6 meals, lunch and dinner over the course of this special event. Be sure to note if you want to participate at this pop-up event. Space is limited.

Additionally, participating food trucks are included in our comprehensive 10-day marketing campaign. Be sure to send BRW organizers your food truck schedule prior to BRW, so we can post it on your profile listed on our Eat/Drink tab.


REGISTRATION

  • $200 fee for food and beverage establishments participating with breakfast, lunch and/or dinner options during BRW. No nationally owned chains or franchises.

 

Register Now